Since I'm a nerd and follow many more branding and advertising blogs than I should probably admit to, I spotted a post title on "My Private Brand" yesterday that immediately got me excited - "H&M Launches Private Brand Home Decor Collection". Um, what?!?
Upon reading the entire post I (sadly) learned that the collection is coming exclusively to a UK store that is obviously not right in my neighborhood. There is also mention of products also being sold online starting in September, so fingers crossed on that one!
Often times, shopping at H&M is kind of a hit or miss for me, but I do still love the idea of a new go-to source for affordable home decor.